Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era

May 13, 2016 Richard Blatcher

The marketing automation platform is boosting its account-based marketing capability and adding more intelligence to email marketing.

...And, as expected at any platform conference, there were also a variety of announcements about Marketo integration.

Event marketing firm Attend can now offer faster event setups and sales follow-ups tied in with Marketo, revenue predictor FunnelWise is providing revenue paths based on Marketo data, and Cloudwords is connecting for multi-language campaigns...

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