New Integration Capabilities for Salesforce Marketing Cloud Automates Translation Process, Enabling Marketers to Increase Output of Global Campaigns
San Francisco, CA, June 11, 2015 - Cloudwords, a leading cloud-based Translation Automation Platform, today launched Cloudwords for Salesforce Marketing Cloud to accelerate the process of translating digital marketing content for global markets. Cloudwords helps global marketers speed and simplify the localization of all marketing assets so world-ready campaigns can be delivered in less time, and marketing teams can be more productive.
To effectively engage customers in global markets, it is essential to create and deliver personalized messages across all channels in the audiences' native languages, including email, mobile, social and web. Messaging must be localized, not just translated, which means putting content into the language as well as the cultural and geographical context of an audience. Without a translation automation platform directly connected with a marketing cloud solution, the localization process to reach all global markets is time-consuming, expensive and difficult to scale.
"Cloudwords is proud to offer Salesforce Marketing Cloud customers an easy way to automate the process of creating and delivering localized digital content for world-wide communications," said Scott Yancey, CEO of Cloudwords. "Connecting these technologies allows marketers to run more campaigns, in more languages, and in more markets for a more personalized global marketing strategy to ultimately drive demand, grow market share and increase brand loyalty."
Cloudwords for Salesforce Marketing Cloud eliminates the manual, time-consuming, and error-prone process of having to copy and paste content in and out of a marketing automation platform to send to translation service providers. Through native integration, users simply select the digital content they want translated, then Cloudwords automatically pulls the content from Salesforce Marketing Cloud and moves it into the Cloudwords workflow for translation vendors to access. Once translation is complete, Cloudwords returns the content to Salesforce Marketing Cloud. Customers benefit from Cloudwords' automated workflows, synchronized timelines, automatic alerts and improved collaboration across departments, teams and vendors, to enable project completion more efficiently and in less time. Cloudwords' customers typically save at least 30% on translation costs, speed time to market by approximately 40%, and increase global marketers' productivity by about 50%, allowing them to increase the number of multi-language campaigns they create and deliver.
Cloudwords provides native integration capabilities with the leading marketing technology solutions marketers use today, including Adobe Experience Manager, Oracle Marketing Cloud, Oracle Web Center Sites and Content, Marketo and Sitecore. To learn more about Cloudwords for Salesforce Marketing Cloud, visit www.cloudwords.com/salesforce-marketing-cloud.
Cloudwords accelerates content globalization at scale, dramatically reducing the cost, complexity and turnaround time required for the localization of all marketing content. Cloudwords' enterprise-ready cloud-based software enables organizations to go global faster, engage multilingual audiences more efficiently, and generate increased demand and revenue in less time. Delivering strategic integration capabilities for all leading marketing automation and content management systems, Cloudwords is an integral partner in the localization process for Fortune 500 and Global 2000 companies worldwide, including Honeywell, Marketo, McDonald's, Microsoft and Verisign. Headquartered in San Francisco, Cloudwords is backed by Storm Ventures and Cloud computing visionaries such as Marc Benioff, founder of salesforce.com. Visit www.cloudwords.com for more information and join the global conversation on Twitter@CloudwordsInc.