Oracle Marketing Cloud has launched new capabilities designed to help marketers deliver a consistent customer experience. The updates also position marketers to better attribute revenue to marketing initiatives and boost engagement with mobile tools.
New interactive dashboards can also help marketers analyze campaign performance and determine the content and cross-channel interactions that are driving conversions.
"Now, users can tailor dashboards and reports to ask and answer the pertinent questions about their campaigns and individual assets," said John Stetic, Group VP of Products for the Oracle Marketing Cloud, in an interview with Demand Gen Report. "Now they have access to more relevant data that has a positive impact on their business decisions."
Stetic also noted a new integration with Cloudwords, a content localization solution provider, which positions Oracle Marketing Cloud users to coordinate translation workflows for individual pieces of content. This enables users to maximize their overall reach without burning resources on manually translating assets...