CEO Scott Yancey Joins Industry Experts to Explore the Role of the CMO in Today's Global Marketing and Business Environment
SAN FRANCISCO, CA--(Marketwired - Dec 3, 2015) - Cloudwords, a Global Go-to-Market Hub for better execution of business worldwide, today announced CEO Scott Yancey will participate as part of the CMO Council CMO Summit 2015 panel discussion titled, "Define How the CMO Should Align + Combine in the C-Suite: The CMO as a Force Multiplier and Functional Integrator Across the Enterprise," on Monday, December 7, at 3:45 p.m. PST at the Silverado Resort & Spa in Napa, California.
The panel, which will include Yancey along with Sheila Jordan, SVP and Chief Information Officer at Symantec; Jacqueline Hernandez, CMO, Hispanic Enterprises and Content at NBCUniversal; and Keith Powell, finance executive and former CFO of the Technology Solutions Group at Nortek, will explore what the CMO role should be, which individuals might be best suited for the position, and what it takes to be successful given the pressures and politics associated with the C-suite.
The theme of the CMO Summit is "CMO Rising: Reshaping the Role: Exploring the Criticality of Talent, Technology + Transformation." Gathering senior marketing leaders from across industries, the two-day event features more than 30 speakers and will provide an opportunity for attendees to discuss among peers how today's increasingly complex, globally distributed and digitally driven marketing ecosystem is impacting the role of the CMO. CMO Summit 2015 is presented by The CMO Council, the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries.
Cloudwords is a Global Go-to-Market Hub that enables companies to better execute business worldwide, dramatically reducing the cost, complexity and turnaround time required for the localization of all content across the enterprise. Cloudwords' cloud-based software empowers organizations to go global faster, engage multilingual audiences more efficiently, and generate increased demand and revenue in less time. Delivering strategic integration capabilities for all leading marketing automation and content management systems, Cloudwords is an integral partner in the localization process for Fortune 500 and Global 2000 companies worldwide, including Honeywell, Marketo, McDonald's, Microsoft and Verisign. Headquartered in San Francisco, Cloudwords is backed by Storm Ventures and Cloud computing visionaries such as Marc Benioff, founder of salesforce.com. Visitwww.cloudwords.com for more information and join the global conversation on Twitter@CloudwordsInc.