Microsoft’s Director of Marketing Technology Will Share How the Company Deployed Cloudwords and Marketo to Reach Customers in 86 Countries in 22 Languages
San Francisco, CA, August 25, 2016 – Cloudwords, project management software for global marketing and a Marketo integrated LaunchPoint® partner, will present a live webinar featuring Microsoft. Microsoft will share how the company transformed its global marketing strategy using Marketo and Cloudwords to speed time to market for global campaigns and localized content. The webinar, “Global Best Practices: Microsoft’s Marketing Transformation to Reach 86 Countries in 22 Languages,” will take place on Wednesday, August 31, 2016 at 10:00am PDT / 1:00pm EDT. To register, visit http://hubs.ly/H045rdh0.
Today’s marketers must meet growing customer expectations for more personalized, relevant and informative content that supports their purchasing decisions. The challenge global marketers face is how to meet that demand for audiences worldwide. Companies require automated global marketing systems and strategies that deliver dynamic, localized content across multiple channels with speed and scale. In this webinar, Charles Eichenbaum, Director of Marketing Technology at Microsoft, and Mike Colombo, Chief Marketing Officer at Cloudwords, will share best practices for global marketers, including:
- Microsoft’s approach to delivering 9 global campaigns with 400 localized assets in 22 languages to 86 countries
- Practical lessons learned to help marketers implement a content localization strategy to reach global markets more efficiently
- Tips to easily scale email campaigns in multiple languages using existing resources
For more information and to register for the webinar, visit: http://hubs.ly/H045rdh0
Cloudwords unleashes powerful project management capabilities to speed time to market for global campaigns and localized content at scale. By connecting marketing systems and automating project workflow, Cloudwords eliminates time-consuming tasks and delivers unprecedented visibility into the localization process. With Cloudwords, marketers realize the global value of their marketing technology stack, enabling the delivery of more personalized content, in more languages, to more customers at a speed and quality impossible to achieve with manual processes. Visit www.cloudwords.com to learn how global brands like Amazon Web Services, CA Technologies, McDonald’s, Marketo and Iron Mountain use Cloudwords. Headquartered in San Francisco, Cloudwords is backed by Storm Ventures, UMC Capital and Marc Benioff, founder of salesforce.com.