The Global Marketing Dilemma: To Localize or Not to Localize

May 18, 2016 Richard Blatcher

By Richard Harpham, President & CEO, Cloudwords

Thanks to increased accessibility to the internet, the proliferation of mobile devices and the escalation of digital marketing, the world is connected and information is at our fingertips anytime, anywhere. As the global buyer's journey increasingly takes place online, each stage needs to be addressed with different content tailored to the appropriate stage, which is a complex process even for one language and one region...

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